Professor Min joined UNO in 2008. Previously, he was on the faculty at the University of South Dakota and served as an instructor at the Ohio State University. He taught in UNO's International Summer School in Innsbruck, Austria (2013) and Executive MBA program in Kingston, Jamaica (2012).
- Marketing Management
- Consumer Behavior
- Marketing Research at the undergraduate level
- Advanced Analysis of Consumer Behavior at the MBA level
- Strategic Marketing Management at the MBA and Executive MBA levels
Professor Min's research interests lie in the field of consumer judgment and decision making. His research focuses on understanding the interplay between consumer psychology and marketing strategy. Recently, he has been examining the role of timing of information in the context of product or service failures.
Professor Min's research has been accepted for publication at several peer reviewed marketing and psychology journals, including the Journal of Consumer Research, Psychology & Marketing, Journal of Business Research, Journal of Applied Social Psychology, and Health Marketing Quarterly. He is also a contributor to the book Handbook of Consumer Psychology. His research has been presented at the national conferences including the annual meetings of the Association for Consumer Research, American Marketing Association, Society for Consumer Psychology, and Society of Judgment and Decision Making.
Professor Min serves on the Editorial Review Board of the Journal of Business Research (Buyer behavior section), Marketing Education Review, and Journal of Marketing Thought. He received Drew Martin Award for Best Reviewers from the Journal of Business Research. He was a recipient of Executive MBA Professor of the Year and Outstanding Undergraduate Marketing Faculty Award.