Kyeong Sam Min, Ph.D., is the Sidney Baron Professor of Marketing. He received his Ph.D. from the Ohio State University. Prior to joining UNO in 2008, he was on the faculty at the University of South Dakota. His expertise lies in consumer judgment and decision making. His work has been published in the Handbook of Consumer Psychology, Journal of Consumer Research, Psychology & Marketing, and Journal of Applied Social Psychology. Dr. Min currently serves on three Editorial Review Boards. He has been awarded a number of research grants and academic honors, including EMBA Professor of the Year and Journal of Business Research Best Reviewer Award.